Real food. A clearer next step.
Your targets. Your meals.
A clearer next step.
PurePlate builds personalized targets, scores your meals, and helps you decide what to eat next.
How it works
A simple process that turns your goals into guidance you can use every day.
Tell PurePlate your goal and starting point. Your Target System brings your personalized targets together.
Your direction
Your goal is the starting point.
Your Target System brings it into focus.
Take a photo or scan a barcode. See your Meal Score and what helped or held it back.
Understand why the meal fit your goal, then ask PurePlate Advisor what to do next.
In our sample: protein helped. Sodium held it back. Ask what you could improve next.
Your direction
Your goal is the starting point.
Your Target System brings it into focus.
Your Target System brings together nutrition targets based on your goal, starting point, activity, and preferences.
Learn about your goals
Your Meal Score explains how a meal fit its role for you, with reasons you can understand.
See a sample mealYour starting point and preferences help shape the targets. These are examples—your goal can be your own.
For selected training facilities
Explore a PurePlate partner program for your members, with facility-sponsored app access, member-owned accounts, and optional sharing with their coach.
Explore the partner program
The science behind personalization
Your targets connect nutrition guidance to your goal, activity, and preferences. Learn what shapes them and how they can change.
PurePlate starts with your goal and baseline, then uses relevant activity context and nutrition evidence to build your Target System.
Targets bring that guidance into practical daily amounts. Your activity and changing context help shape updates. The app explains the rationale behind your targets.
Our commitment
Meal analysis estimates portions and nutrients from the information available. Your Meal Score explains how those estimates fit your goal and meal context.
Portions, preparation, and missing context affect estimates. You can add useful context in the app and review the meal details.
These estimates are not laboratory measurements or a diagnosis. A Meal Score is contextual guidance, not a universal grade for a food.
FAQ
PurePlate is an AI nutrition coach that turns your goal into personalized targets, meal feedback, and guidance about what to eat next.
Your goal, starting point, activity, and preferences help shape your Target System. The app explains the targets and their rationale.
It describes how one meal fit your goal and its context, using estimated nutrition and supported reasons. It is not a universal food-health grade.
Portions and preparation affect the estimate. Add useful meal context and review the details in the app.
PurePlate is free to download. Meal logging, coaching, scoring, and insights require a subscription. The website’s three-day starter plan is free and does not require signup.
PurePlate is currently available on iPhone. This site links to the iOS App Store.
Read our Privacy Policy for what we collect and how it is used. Partner-program sharing is a separate member choice; joining does not give a coach unrestricted access.
Your goals are personal. Your nutrition can be too.
Three days of meals. No signup required.
