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PurePlate
Free 3-day planFree plan

Nutrition for
your next
personal best.

Snap a meal. PurePlate scores it against your goal and tells you what to change next.

Build my free 3-day plan
Download on the App Store

Coaching them? You see every meal.

  1. Your member logs breakfast.One photo. Nothing else to fill in.
  2. Read against their goal.What the meal means for the goal they set, not just its calories.
  3. It lands on your list.The same photo and numbers, seconds after they log it.
  4. Their whole day, one tap away.Every meal, macros against their targets, and the priorities you set.
  5. Told when it matters.A notification when someone logs, slips, or gets back on track.
  6. Ask about anyone.Who needs a look, who skips lunch, who is under protein.

Same app. Your side of it.

Coaches sign in to the same PurePlate app and land on their own view.

Clients

Every meal lands on your list.

When a client logs, the photo and the numbers show up on their card, measured against their own targets.

MR
Matt ReyesBench Press 225 lbs
Blueberry and yogurt oatmeal
Today · Walking
14g / 218gprotein so far
320/3,42252g/4807g/70
Training

Their training sets their fuel.

Each client’s week sits on their screen. A bench day gets more food than a rest day, without you doing the math.

Matt’s weekEdit
MTWTFSS
Fri · Bench & pull6:30 AM · 60 min
3,570 kcal
Targets

Change a target in two taps.

Tap a ring and set the number. PurePlate rebalances the rest of the day and shows you what moves before you save.

Matt’s proteinSet by PurePlate
−190 g+
gramsg per lb194 lb body weight
Keep calories at 3,422Carbs and fat make room.
Protein218g190g−28
Calories3,422Holds
Carbs480g495g+15
Fat70g76g+6
Fat held at its floor
Starts
TomorrowToday
Save · starts today
14g of 190gProteinSet by you
Rules

Coach your way, once.

Set the rules you already coach by, like a gram of protein per pound. Each client’s targets follow from their own weight.

Your rules
Protein1 g/lb
Fatat least 0.35 g/lb
Carbsfill the rest
+ Calories+ Fiber+ Sodium+ More
MRMatt194 lb194 g76 g491 g
Save rules
Ask

Ask what to do next.

Ask about one client or all of them. The answers come from what they actually logged.

Who isn’t logging lunch?
Checked 5 clients · last 7 daysMatt logs lunch on half the days or fewer.
MRMatt3 of 14 days
LBLeah10 of 14 days
PNPriya12 of 14 days
What should I do next?

Ask Matt to log lunch by describing it afterwards: a sentence is enough. It’s logged on 3 of 14 days.

Notifications

Told when it matters.

A notification when a client logs, slips, or gets back on track. Quiet hours and a daily cap keep it to the few that need you.

Matt

Matt logged breakfast at 7:36. 14g protein so far against 218g today.

Priya

Priya was under carbs on 3 of her last 4 run days, 210g a day against 320g.

Weekly report

2 of 5 on track last week. Priya: carbs averaged 210g against 320g.

And the small things.

The details that keep a coach’s morning short.

All 5Needs a look 2
MRMattLunch
PNPriyaDinner

Filter to who needs a look in one tap.

Protein · 7 days

Every client’s week at a glance, against their own target.

Their priorities
2.7gCreatine1.8gLeucine325 IUVitamin D

The nutrients their goal needs, not just macros.

Weekly reportMondays · 7 AM

A weekly report on who was on track.

Quiet hours9 PM – 7 AM
At most a day135

Quiet hours and a daily cap on notifications.

Greek yogurt and berries
Greek yogurt & berriesBreakfast · 7:40 AM49530g

Every meal they log, with the photo.

For gyms that already coach for results.

We take on a few gyms at a time, so every coach has a working assistant from week one. See if yours is a fit.

See if your gym qualifies See the coach view
  • You run results programs: strength, fat loss or race prep.
  • Your coaches already talk food with members.
  • You’ll start your members together, with a kickoff.

Good questions.

What happens after I take a meal photo?

PurePlate identifies the food and estimates its nutrition, then uses your goal and meal context to explain the fit. You can add portions, ingredients or preparation details, answer follow-up questions and review the breakdown.

Do I have to follow a fixed diet?

No. Your targets provide direction, while your food preferences and real-life choices shape how you get there. PurePlate helps you understand meals you cook, order or already enjoy.

Is PurePlate available on Android?

PurePlate is currently available on iPhone. Android is not available yet.

Your next three days, planned.

Meals, portions, recipes and one shopping list.

Build my free 3-day plan
Download on the App Store