Privacy Policy

Introduction

At PurePlateAI, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our AI-powered nutrition assistant.

PurePlateAI is a personalized nutrition service that provides meal analysis, nutrition targets, meal scoring, and coaching guidance based on your individual profile, goals, activity context, preferences, and logged meals.

Information We Collect

User-provided information during profile setup:

• Name
• Age
• Sex
• Height
• Weight
• Food allergies
• Pre-existing conditions
• Dietary preferences
• Nutrition, fitness, body composition, performance, health, and aesthetic goals
• Training schedule, activity context, and other fitness-related information you choose to provide
• Target outcomes, check-ins, progress updates, notes, and other context you provide to personalize coaching

Meal, food, and app content:

• Meal photos, meal descriptions, barcode scans, food search terms, and meal timing/context
• Saved foods, rejected foods, food memories, preferences, and nutrition corrections you provide
• Advisor messages, nutrition questions, feedback, and other user-generated content submitted in the app

Subscription and purchase information:

• Subscription status, product identifiers, purchase events, renewal, expiration, cancellation, refund, and entitlement status
• Apple StoreKit or Google Play Billing transaction identifiers, purchase tokens, or receipt-related data needed to verify your subscription
• We do not directly collect or store your payment card information for App Store or Google Play purchases

Automatically collected information:

We collect product interaction and usage data such as screen views, feature interactions, session activity, paywall interactions, app lifecycle events, device type, operating system, app version, crash reports, performance diagnostics, network telemetry, and logs. We use this information to operate the app, improve reliability, understand product usage, and support users.

How We Use Your Information

• To personalize meal analysis, meal scoring, targets, recommendations, and coaching based on your profile, preferences, goals, activity context, and meal history
• To verify subscriptions, manage entitlements, present paywalls, and provide paid features
• To operate food lookup, barcode lookup, nutrition analysis, and AI-assisted coaching features
• To improve our service by analyzing usage patterns and user feedback
• For internal analytics to enhance our AI algorithms and overall user experience
• To detect, debug, and fix crashes, errors, performance issues, security issues, and misuse

Data Storage and Security

We take the security of your data seriously:

• Your data is stored on secure, encrypted servers
• Access to user data is strictly limited to authorized personnel
• We retain your data for as long as your account is active or as needed to provide you services

Third-Party Services

We use trusted third-party services to provide and improve our app. These services may process your data as follows:

Supabase (Database & Authentication)

Your account data, profile, goals, meal logs, nutrition targets, coaching history, and preferences are stored securely in Supabase. Supabase also supports authentication and database operations for the app.

Apple App Store and StoreKit (Payments & Subscriptions)

App Store purchases are processed by Apple. Apple may process your Apple ID, payment, subscription, refund, and billing information under Apple's own terms and privacy policies. PurePlate receives subscription status, entitlement status, product identifiers, purchase events, and transaction information needed to verify access. PurePlate does not directly collect or store your payment card information for App Store purchases.

Google Play and Google Play Billing (Payments & Subscriptions)

Android purchases are processed by Google Play. Google may process your Google account, payment, subscription, refund, and billing information under Google's own terms and privacy policies. PurePlate receives subscription status, entitlement status, product and base-plan identifiers, purchase events, purchase tokens, and transaction information needed to verify access. PurePlate does not directly collect or store your payment card information for Google Play purchases.

Superwall (Paywalls & Subscription Management)

We use Superwall to present paywalls, manage subscription-related app experiences, and understand paywall performance. Superwall may process user identifiers, app events, product interactions, subscription status, purchase events, and related analytics for these purposes.

Google Gemini (AI Meal Analysis)

Meal photos, meal descriptions, barcode or food context, and relevant profile or goal context may be processed by Google Gemini to provide nutrition analysis, meal scoring, and AI-assisted coaching. We send only the information needed to provide the requested analysis or response.

Food Data and Search Providers

We may use USDA FoodData Central, OpenFoodFacts, and Google Search grounding to look up foods, barcodes, branded products, restaurant items, and public nutrition facts. Food names, barcode values, meal descriptions, or related context may be sent to these services when needed to return accurate food and nutrition information.

PostHog (Analytics)

We use PostHog for product analytics to understand how users interact with the app. This may include screen views, product interactions, feature engagement, session activity, app lifecycle events, network telemetry, and logs. Where session replay or similar diagnostics are used, we configure masking controls designed to avoid capturing text inputs, images, and sensitive content. We do not use IDFA for advertising tracking.

Sentry (Error Tracking)

Sentry helps us identify and fix app crashes, errors, and performance issues. Error reports may include device information, app state, breadcrumbs, logs, request metadata, and diagnostic details at the time of the error. We do not intentionally include meal photos or personal health profile data in error reports.

Sharing of Your Information

We do not sell your personal data to third parties. We share data with the service providers listed above solely to operate, secure, support, and improve our service, including Apple, Google Play, and Superwall for subscriptions, AI providers for analysis and coaching, food data providers for nutrition lookup, and analytics and error-monitoring providers for product reliability. We may also share data if required by law or to protect our rights.

No Sale or Advertising Tracking

PurePlate does not sell your personal information. We do not use IDFA for advertising tracking, and we do not link your PurePlate data with third-party data for targeted advertising across other companies' apps or websites.

Your Rights and Choices

Depending on your location, you may have the following rights under GDPR, CCPA, or other privacy laws:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Data Portability: Request your data in a structured, machine-readable format
• Right to Opt-Out: California residents may opt out of the "sale" of personal information (note: we do not sell your data)
• Right to Non-Discrimination: You will not be penalized for exercising your privacy rights

To exercise any of these rights, contact us at support@pureplateai.com. We will respond to verified requests within 30 days.

To request deletion of your PurePlate account and associated data, use the in-app deletion feature or follow the public instructions on our account deletion page.

You may also opt-out of certain data uses by adjusting your account settings within the app.

Changes to This Policy

We will notify users of any significant changes to this policy via email or through the app. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at support@pureplateai.com.